I remember when I first got Facebook in high school. It was an entirely separate thing from my non-digital life. Talking about writing on someone’s wall, or something funny someone posted was just plain awkward.
Oh, how times have changed.
Last summer during the London Olympics (which I am slightly obsessed with), I was following the Games online and telling my family funny tweets. Finally, someone remarked something like, “Kristina, stop interrupting us with what other people are saying. We’re talking right here.”
He didn’t understand that social media has become a part of our conversation.
Earlier this fall, I attended a Twins game with the express purpose of being apart of a social media gathering. Two years ago, the Guthrie assigned a section of its theater as Tweet Seats. These theater go-ers were allowed to tweet during the show, and when the actresses and actors were backstage they would tweet, too. Social media became part of the production as screens featured the tweet from both attendees and performers.
There’s even an award for campaigns that use social media to interact with real-time events. Large events, in my opinion, are more fun when you have the whole world to talk about it with. I’m not watching the Super Bowl for the football.
Real-time marketing with social media is getting attention in the agency world, too. Edelman, a public relations powerhouse, recently developed the Creative Newsroom to help its clients engage consumers with responses to real world events. With a slogan of “storytelling at the speed of now,” Edelman’s clients can now easily be a part of conversations. Their team draws from a wide range of disciplines, including “former reporters, media specialists, and trend spotters,” in order to do this.
I am kind of in love with this.
It’s amazing to me how social media has evolved into being such a conversationalist. With millions around the world joining in, including brands backed by “Creative Newsrooms,” I don’t think I’ll ever have to worry about running out of things to say.
Learn more about the creative newsroom: